About the Founder & Managing Director

After 18 years working across some of Australia’s most respected media businesses, leading teams, building campaigns, and generating millions in revenue, I knew it was time to back myself.

Not just to launch another agency. But to create something personal.
Something people-first.
Something that genuinely moves the needle for brands, and the people behind them.

Throughout my career, one thing has never changed: I care deeply about helping businesses grow. Not just with smart media plans and creative ideas, but by truly becoming a second arm of your business. Someone who understands your goals, obsessively works toward them, and fights for outcomes like they’re my own.

I’ve always believed in the power of media to connect, inspire, and shift behaviour. And when it’s done right, when it’s underpinned by strategy, authenticity, and action, it doesn’t just attract attention. It changes businesses. And lives.

That’s what drives me.

Away from the desk, I coach my son’s Under 8s football team, because helping young players grow in confidence and teamwork gives me the same satisfaction as watching a campaign land and perform. And I’ve been a passionate music producer for over 20 years, creating and releasing music across global labels. Why? Because creativity and connection fuel me. Whether it’s a track, a strategy, or a brand campaign—I’m always seeking that moment where something clicks.

I'm known for loyalty, going above and beyond, and building relationships that last. If we work together, you’ll get someone who’s all in. Someone who leads with heart, delivers with precision, and is as invested in your success as you are.

Let’s do something great, together.

Nath